LinkedIn’s self-serve advertising allows you to control your campaigns’ cost by setting budgets and bids.
In general, the higher you bid the more competitive your ads are and more likely you will have the opportunity to quickly hit your campaign goal.
Sponsored InMail messages are purchased on a cost-per-send basis, which means you will pay per unit for each Sponsored InMail message delivered. Learn more about Sponsored InMail bids, budget, and billing.
The following minimum daily budget, total budget, and bid amounts are required to run ad campaigns:
- $10 daily budget per campaign
- $10 total budget per campaign (an optional feature for Sponsored Content)
- $2 minimum bid for CPC or CPM on Text Ad campaigns. The minimum bid for Sponsored Content campaigns varies with the audience you have selected.
Your campaign isn’t guaranteed to spend your daily budget each day. You’re charged for the actual amount of activity your campaign receives. Once the credit is consumed, you’re billed periodically for the impressions or clicks that your ad incurs. You’ll continue to be billed through the end date of the campaign or until you manually turn it off.
Learn more about how the ads auction works for Sponsored Content.